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Proposed Plan for Socially Distanced User Study of Wix.com

Plan for User Study: www.Wix.com

I. Introduction

Although a usability test is unlikely in this socially-distanced and pandemic-filled world, if I were to do one, this post describes how I would see myself doing it as well as a basic overview of my plan of study, had this been an option.

II. Identifying Users

1. The users of this site align most with the age group of 20-35. This demographic uses Wix primarily for educational purpose and small business website platforms.

2. Users in this case will work through website creation, as that is the main function of the site.

III. Target Identification of Problems

Below are the main heuristics and an associated question to further explore the content of the site as I plan a User Study.

A. Engagement

Are the screen and workplace too crowded, and are they layered to maximize engagement? Is the site nested too deeply with helpful tools to be useful?

B. Error Tolerance

Does the Help Desk analysis show enough specific problem descriptions to combat errors, or does it show too many answers without enough navigation?

C. Efficiency

How easy are users able to create the desired website and publish it? Is it difficult to make something quickly on the site? Does the design hold users back from their goal of a functioning site?

D. Ease of Learning

Without a step-by-step tutorial, how do users learn the functions of making a website? How do they work through the uncertainty without immediate explanation by the site?

E. Effectiveness

Overall, can the site be used to quickly and successfully create a website with little to no help from the Help Desk? Are users able to create these normal additions to a website?

III. Data and Methodology

A. Action Data

    1. Walkthrough Zoom Call

        i. Users will Zoom call the proctor and share their screen.

       ii. Then will start from the opening site stage and narrate their thoughts and actions as they go.

      iii. The user will attempt to create a website that contains 4 key tools that the website offers in their website design.

               1. Integrated YouTube Video

                    a. Link will be provided.

              2. Separate website pages with titles

                    a. Three total to ensure effectiveness and use.

                    b. All text will be provided.

              3. Image

                    a. At least one type of media.

                    b. Media will be provided.

             4. Button

                    a. A box/text-based button that links a user of the site to another website.

                    b. Link will be provided to the user.

        iv. Users will also have access to the Help Desk open in a separate tab, so that they may attempt to use it in the design process.

         v. Users will be given as long as they need to complete this task, and an example website will be provided to them at the end of the task so that they can compare their work.

B. Opinion Data

    1. A survey will be created and sent to each of the participants after the call.

        a. Surrey questions will pertain to where the participant felt the most frustration, what parts were unclear, which areas were easy to use, etc.

    2. They will have 2-3 days to complete this survey after the call.

IV. Post-Data Work and Proposed Changes

A. With the data gathered, the main problems will be reassessed using both data groups.

The main snags in design will be highlighted and, by using the feedback of the participants, changes will be proposed to the five main areas of design, reordering the topics if necessary.

 

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